Rooted in the Land — A New Identity for TROVA

At Omlte Studio, we believe that great branding begins with a powerful story. For TROVA, that story was clear — a love letter to Puerto Rico written through flavor, improvisation, and cultural memory.

We’re proud to unveil the new visual identity for TROVA:
-Custom illustrations and a vibrant visual system grounded in the textures of the island
-A reimagined menu that speaks to flavor, creativity, and local pride
-Rooted in the Land New Brand Positioning
-Brand New Visuals

This brand refresh was designed in close collaboration with Chef Daniel Lugo, whose vision celebrates Puerto Rican heritage through global technique and soulful storytelling.

Together, we brought to life a brand positioning that feels as genuine as the food itself:
Rooted in the Land.